Welcome To Our Italian Kitchen

When we first published our cookbook in the early 80s, it started as a way to preserve the recipes of our grandmothers and mother. They were so delicious, and we had so many good memories from sitting around the kitchen table, talking and eating that we didn’t want to forget how to cook any of those great dishes. Our dad owned a printing company so he helped us with the production of the book. Once we had it in our hands, we thought “Great – now what?” We needed to get the word out with no budget or knowledge of how to do it. So through what turned out to be an effective public relations campaign, we got the attention of local newspapers and local TV producers. It was exciting! We were featured in the Food Section of all of our local newspapers from the Courier Post to the Philadelphia Inquirer. We cooked on AM Philadelphia which was a local TV show. That was really fun. We received national coverage when the story was sent out over the Gannet News Service. All in all, our public relations campaign helped us sell about 3,000 copies of what was then called “Eating for Less The Italian Way.” The title reflected the many recipes that came out of the depression era where our ancestors had to make a little go a long way with little money.